Michelin: Smash the Laptime

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

Michelin rides high with Mercedes AMG

Credits

Advertising Agency:

BETC Paris, France

Managing Director:

Guillaume Espinet

Associate Director:

Fanny Buisseret

Account Executive:

Grant Fega

Executive Creative Director:

Jérôme Galinha

Associate Creative Director:

Julien Deschamps

Copywriter:

Jean-Baptiste Soumier

Art Director:

Jonathan Portefin

Art Direction Supervisor:

Julien Schmitt

TV Producers:

Slim Trabelsi, David Green

Production Company:

Cream

Director:

Who?

Director of Photography:

Laurent Rodriguez

Producer:

Martin Revol

Production Director:

Tristan Voisin

Post-Production Company:

General Pop

Post Producer:

Clement Massu

Editing:

Marc Gurung

Color Calibration:

Arthur Paux

Sound Company:

Gum

Producer:

Emma Lou Jacono

Sound Engineer:

Martin Caron

VO:

Armen Georgian

Date:

July, 2021

Latest News

Jun. 05, 2026

Ad of the Day | Meet Boston Says "Welcome World" in New Campaign by Allen & Gerritsen

In a new campaign by Allen & Gerritsen (A&G), Meet Boston positions itself as a welcoming, world-class destination defined by energy and global connection

Jun. 05, 2026

Seattle Just did Something Even Aliens Couldn't Pull Off

The line runs across the I-90 floating bridge, making it the first light rail system built on a floating bridge anywhere in the world