Meuhedet Health Fund: The Longer You Wait
Media Type:
Print
Brand
Agency
Country:
Industry:
Meuhedet is one of Israel's leading Health Funds. Unlike its competitors however, Meuhedet will let you see a doctor faster than in any other Health Fund in the country. So to get people to switch funds, we came up with an ad campaign that emphasized the fact that medical problems left untended for long periods of time, tend to get worse.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelCEO:
Yossi LubatonChief Creative Officer:
Jonathan LangVP-Creative Director:
Idan RegevCreative Director:
Kobi CohenArt Director:
Evgeniy UtkinCopywriters:
Lior Shoam, Arnon RotemPhotographer & Photoshop:
Yaniv ShacharVP Client Services:
Maya SalomonAccount Supervisor:
Aviv BenzikriAccount Executive:
Shiran RachamimCreative Coordinator:
Eva HassonTraffic:
Ronit DoanisDate:
January, 2017More from Meuhedet
Meuhedet Health Fund: Little Superheroes
9.5
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness