Marukome instant miso soup: Definition of Japanese Kawaii

10.0

Brand

Country:

Credits

Advertising Agency:

Dentsu, Japan

Creative Directors:

Yusuke Sato, Nao Hirano

Copywriter:

Yusuke Sato

Art Director:

Nao Hirano

Directors:

Sojiro Kamatani, Eri Sawatari

DOP:

Senzo Ueno

Lighting Director:

Chie Nagao

Art:

Chihiro Matsumoto

Stylist:

Yasuhiro Takehisa

Oct. 22, 2026

In a media landscape where attention is scarce, humanitarian crises are often pushed into the background

Oct. 22, 2026

This year’s show includes a major overhaul and clarification of the categories, and updated ability to choose specific writing systems on entry