Marca Peru: Intercambiados

0.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Peru

Industry:

Transport, Tourism

Marca Peru’s “Intercambiados” is a new multi-part campaign that exchanges six Peruvians from different cultural backgrounds – three famous and three unknown (a top comedian and a local weaver, for example) – in order to show the power of putting yourself in another person’s shoes. As these individuals change places, they learn to understand and value one another’s points-of-view, in order to forge a more unified country and community.

Credits

Advertising Agencies:

FCB Mayo, Peru, FCB Mexico

Date:

September, 2017

Latest News

Oct. 21, 2026

Stake Releases "The Merab Method" as Global Ambassador Looks to Regain UFC World Title

Stake, the world's largest online casino and sportsbook, has expanded on its Global Ambassador agreement with Merab Dvalishvili

Oct. 21, 2026

Digital 2027 Report: One in Three People Globally now use Gen AI, as Social Media Users Reach 5.81 Billion

Digital 2027 reveals major milestones in artificial intelligence and social media adoption