Lyft: Forgotten

0.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Professional Services

Every day across America, millions of dollars are abandoned—not lost or stolen, but simply left behind by rideshare users. With a study from the NBER finding that only 16.1 percent of consumers check both apps for cheaper fare, Lyft is giving the issue the gravity it fully deserves: a fully produced public service announcement with an urgent request to rideshare users everywhere to dedicate a few seconds to saving money.

Credits

Advertising Agency:

Zulu Alpha Kilo

Chief Creative Officer:

Jenny Glover, Tim Gordon

Chief Design Officer:

Stephanie Yung

Chief Strategy Officer:

Heather Segal

Executive Creative Director:

Chris Colliton

Group Creative Director / Copywriter:

George Ault

Group Creative Director / Art Director:

Jacob Gawrysiak

Creative Director / Art Director:

Hope Jordan

Copywriter:

Cassi Kaplan

Art Director:

Olivia Hashka

Design Director:

Dejan Djuric

Business Group Director:

Tara Collins

Account Director:

Matthew Vares, Shauna McKenna

Executive Producer:

Kelly Mikhael

Head of Creative Production:

Ola Stodulska

Senior Producer:

Kasia Zeniuk, Tracy Wightman

Executive Producer:

Laura Dubcovsky

Studio Manager:

Henry Eugenio

Senior Production Designer:

Pam Cohen

Junior Studio Artist:

Sean Lacdan

Director of Post Production & Operations:

Sarah Dayus

Producer:

Amy Groll

AI Creator:

Hiep Vu

Lead Interactive Artist:

Andrew Martin

Online Editor:

Felipe Chaparro

VP, Head of Marketing:

Dan Friedman

Senior Director, Marketing-Brand, Strategy & Ops:

Brooke Papiri

Group Brand Marketing Manager:

Kayla Osmond

Brand Marketing Managers:

Sheriza Abdul, Amy Allen-Smith

Marketing Program Manager:

Kristen Leung

Senior Manager, Media:

Ange Mendoza

Media Strategist:

Adelaide Andrews

Business Affairs Lead:

Genevieve McCarty

Executive Creative Director:

Cass Zawadowski

Associate Creative Director:

Tyler Schell

Group Producer:

Ellen Black

Director, Social:

Jen Winston

Manager, Social Content Lead:

Jake Thacker

Social Media Manager, Brand:

Joan Vieira

Social Creator, Brand:

Ramsey Shindell

Director, Brand and Product Communications:

Melissa Marasco

Communications Manager:

Lily Zahn

Production Company:

OPC Productions

Executive Producers:

Isil Gilderdale, Donovan M. Boden, Harland Weiss, Emily Harris

Director:

Jeff Low

Producer:

Merrie Wasson

DoP:

Joao Padua

Production Designer:

Paul Austerberry

Wardrobe Stylist:

Lea-Anne Baxter

Editorial Company:

MakeMake Editorial

Editor:

Carlos Arias

Managing Director:

Eve Kornblum

Executive Producers:

Justin Kumpata, Cynthia Laplaige

Senior Producer:

Shayna Rubin

Assistant:

Brian Gladstone

After Effects:

Alex Scott

Audio:

Wave

Sound Designer/Mixer:

Aaron Reynolds

Mixer:

Isaac Matus

Executive Producer:

Vicky Ferraro

Associate Producer:

Chloe Goldstein

Finishing:

MakeMake VFX

Lead Flame Artist:

Edward Reina

Junior Flame Artist:

Austin Hazzis

HOP/VFX:

Barbara Kontarovich

Color:

MakeMake Color

Colorist:

Jonny Thorpe

Senior Producer:

Alex Zhao

Date:

June, 2026

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