Lustucru: 100% French pasta

6.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Food

Made in France is not only an origin, it is also a state of mind: libertarian and rebellious, daring everything for the better. This message will be carried by a campaign full of self-mockery and criticism of advertising excesses, signed by Artefact 3000, the agency chosen by Lustucru following a call for tenders conducted at the end of 2021.

Credits

Advertising Agency:

Artefact 3000, France

Creative Director:

Romain Pergeaux

Copywriter:

Julie Cointy

​Art Director:

Margaux Ferrand

Strategic Planners:

Jean Allary, Clara Duval

Artefact managers:

François Brogi, Quentin Derviso, Marie Chapuis, Jonas Lévy

Brand managers:

Sandrine Denoual, Clémentine Aujay

Director:

DUPER

Production:

DeGaulle ​

Sound:

Yvonne

Date:

January, 2023

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon