Lincoln: The Teacher

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Industry:

Automotive

Together with Lincoln and GTB, electriclimefilms has produced three inspirational films reflecting the perspectives of three entrepreneurs, while incorporating captivating visuals of a thriving Middle East to promote 'The Lincoln Aviator’, which launched in December in the Middle Eastern and North African regions. The tone of these stories are thoughtful and inspiring, grounded in the notion of the Aviator as an incubator — a space for these characters to be themselves and to think freely as they go forward on their path. The three films were shot on an Alexa Mini Large Format motion picture camera, paired with Zeiss Super Speeds lens — a vintage spherical lens that flairs beautifully, providing a cinematic look and glimpse into the journey of each entrepreneur. Running footage was shot in the scenic mountains and the city skylined streets of Dubai - the use of a tracking vehicle ensured steadiness to the refined visuals and a sense of scale worthy of the Lincoln Aviator’s confident form.

Credits

Advertising Agency:

GTB, Dubai, United Arab Emirates

Production Company:

Electriclimefilms

Director:

Josh Hayward

DOP:

Tommy Daguanno

Digital Business Director:

Ben Schwartz

Associate Creative Director:

Ahmed El Sherif

Senior Art Director:

Salma Rihawi

Senior Producer:

Shubha Bharill

Senior Digital Account Manager:

Dalia Shendy

Executive Producer:

Michael Ahmadzadeh

Senior Producer:

Chaza Said

Assistant Director:

Rory Cavanagh

Production Managers:

Rine-Dala Nahas, Alia Abouraya

Production Assistants:

Layal Mooti, Mariam Gabunia, Christine Wilson

Date:

February, 2020

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