Previous Ad Mesocare-Plus: Hair ring Next Ad Deutsches Kinderhilfswerk: The Namechanger

Lay's Cheddar: A moment in time

0.0

Media Type:

Film

Brand

Agency

Country:

China

Industry:

Confectionery, Snacks

Credits

Advertising Agency:

Civilization, Shanghai, China

Creative Directors:

Andrew Lok, Alex Xie, Stephen Zou, Juno Zhang

Art Directors:

Stephen Zou, Jason Dai

Copywriters:

Andrew Lok, Juno Zhang, Amanda Dai

Agency Producers:

Alex Xie, Fish Yu

Production Company:

Gravity

Director:

Andrew Lok

Executive Producer:

Merrilyn Lim

Producer:

Pearl Tan

Cinematographer:

Alan Yap

Editor:

Marshall Raj

Colourist:

Quan Dong

Post Production Company:

Volt

Effects Director:

Damien Yang

Post Producers:

Robin Yang, Roy Tay

Effects Artist:

Jia-Wei Chen

Music Production Company:

Green United Music

Music Arrangement:

Jam Li

Music Composers:

Andrew Lok, Jam Li

Sound Engineers:

Fabien Langard, Aho Tsoi, Ronald Siu

Date:

March, 2016

More from Lay's

PepsiCo: Dog 8.0

Ad of the Day | Lay's: Crispy Subtitles 9.8

Lay's: The Lay's Ending 0.0

Ad of the Day | Lay's: Distracted Stadium 8.2

Ad of the day

Ad of the Day | Nike/NOCTA: Yes Man Full 9.5

Ad of the Day | Pizza Hut: Every Four Years 9.8

Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars

See all