Laneige: Show, Hosted by Sydney Sweeney

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

Jung von Matt’s Hangang (Seoul) office has co-created a new global campaign for skincare driven by curiosity and science’ brand Laneige that stars Sydney Sweeney playing the host, plus two contestants vying to win in a game show. The Laneige Show combines humour and competition to showcase the hydration benefits of Laneige’s Water Bank Moisturizer, positioning it as an ideal solution for moisture barrier enhancement.

Credits

Advertising Agency:

Jung von Matt, HANGANG

Date:

December, 2024

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