Krystal: Steamin' Since 1932

9.0

Media Type:

TV TV

Brand

brand

Country:

USA

Industry:

Food

Creative and production studio TigerLily partnered with StudioNow and Krystal – the original quick-service restaurant chain in the South — to create a :30 spot reminding burger lovers “it’s cool to be square” – a reference to the chain’s classic square-shaped sliders. “Steamin’ Since 1932” debuts this week as part of an evergreen brand campaign celebrating Krystal’s generational love for over 90 years. The campaign will run on linear and broadcast TV, CTV, digital, and social.

Credits

Production Studio:

TigerLily

CEO Founder:

Brenda Kolb

CCO Principal:

Andrew Fallon

CDO Principal:

Varick Rosete

SVP of Production:

Gina Fallon

Producer:

StudioNow

Director of Photography:

Nick Lorini

Editor:

Cavan Faucett, Forager

Animation:

Ben Windsor, TigerLily

Original Music:

Josh Cobb, Rockbot

Date:

October, 2024

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars