KitKat: Have a
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
Wunderman Thompson UK has partnered with KitKat to demonstrate how iconic their tagline is, using only five letters to prove the enduring power of a consistent brand message. KitKat introduced their "Have a Break, Have a KitKat" tagline in 1957, and to this day it’s widely recognised all around the world.
Credits
Advertising Agency:
Wunderman Thompson UKGlobal Chief Creative Officer:
Bas KorstenExecutive Creative Director:
Tom DrewSenior Copywriter:
Kell Lunam-CowanSenior Art Director:
Chris JonesGlobal Client Lead:
Inge SelawryBusiness Director:
Sam BrooksDate:
May, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars