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K-Citymarket: Ad(d) to Cart
Media Type:
TV
Brand
Agency
Country:
Industry:
In an effort to display its wide product range, the retailer recreated endings to every commercial on the 3-minute ad break and seamlessly blended its brand character into every commercial. An on-screen QR-code let primetime viewers add products from different ads to K-citymarket’s
online cart.
Credits
Advertising Agency:
TBWA\Helsinki, FinlandClient Director:
Taneli MattelmakiAccount Manager:
Petra Yli-HemminkiExecutive Creative Director:
Laura PaikkariSenior Creative:
Jonathan FantaArt Director:
Tommo KillströmDate:
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