Jet Smart: The Last Feat of Quinones
Media Type:
Film
Brand
Agency
Country:
Industry:
With the aim of launching the brand in Peru, Jet Smart and Potro Lima developed the campaign "The last feat of Quinones". José Quiñones was the most important aviator in the history of Peru and, until a few months ago, he was the face of the 10 soles bill. A few months ago, new 10 soles bills began to circulate, in which Jose Quinones, who was the face of the bill for more than 30 years, is replaced by Chabuca Granda. Given this context, the agency led by Diego Livachoff and Paola Tealdo created "The Last Feat of Quiñones" to launch the best low-cost airline in South America in Peru.
Credits
Advertising Agency:
Potro Lima, PeruCCO:
Diego LivachoffCreative Directors:
Ivan Mallqui, Alejandro GutierrezPlanner:
Paola TealdoAccount Manager:
Ivana ChavezExample of Accounts:
Marcela Belli, Lucia HartmannProducer:
SpiritProduction by Agency:
Monica TorresDirector:
Jorge CarmonaResp for the Client:
Taryn Meyer, Oriana San Martin, Victor MejiaDate:
October, 2022
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