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Ipanema: Walking Across the Friendship Bridge

9.0

Media Type:

Outdoor

Brand

Agency

Country:

Brazil

Industry:

Fashion

The Friendship Bridge is a Latin American icon of free trade. Its construction aimed to strengthen commerce between the Paraguayan city of Ciudad del Este and the Brazilian city of Foz do Iguaçu.To promote the arrival of Brazilian Ipanema footwear models (Summer 2025) in Paraguay, a CGI campaign was launched, showcasing their products "walking" across the iconic bridge. The campaign was complemented by another CGI piece showing the models "flying" into the capital city of Paraguay. These materials were developed by CGPI, a Paraguayan boutique specializing in AI, combining advertising creativity and visual production through the interaction of a range of AI tools.