Incucai: Through Your Eyes
Media Type:
Digital
Brand
Agency
Country:
Industry:
Sony Music worked together with Argentina's leading organ donor organization NCUCAI and agency Wunderman Thompson Argentina to create a music video that you can't see - to highlight the cause of those with eye diseases who are awaiting cornea transplant. The aim is to get more people to plan to donate their corneas (after death)
Credits
Advertising Agency:
Wunderman Thompson ArgentinaLatam Chief Creative Officers:
Dany Minaker, Patán TarazagaCreative Directors:
Juan Ignacio Calvo, Matias MarttyCopywriter:
Nicolas De MicheleArt Director:
Francisco CeruttiDesigner:
Federico AlfonsoHead of Production:
Maite OrlievskyHead of Social Media Strategy:
Gabriela GardiniAccount Directors:
Carolina Graziano, Sofi AmestoyTechnology Director:
Mercedes AizawaTechnical Lead:
Javier CorraDeveloper:
Pablo MendozaProject Manager Lead:
Bárbara LaffueProject Manager:
Julián LeonettiQA Team:
J. Laurito, P. Lopez ReyesDate:
February, 2020
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library