IKEA: The Aphrodisiac Collection, 2
Media Type:
Print
Country:
Industry:
Looking to set the mood for the perfect Valentine’s date? Well, the mood you’re looking for might have a little hint of frustration. Let’s face it: sex is better after a fight, and fights come easier while working on an IKEA piece with your special someone. This highlights IKEA furniture as the most obvious yet easily missed aphrodisiac. In this case, losing a screwdriver and losing your clothes might be only a few minutes apart. In our latest work for Valentine’s Day, we ask couples to… come together, and get assembling.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreatives:
Giannis Sorotos, Dionysia Lampadariou, Markella Plianthou, Panos NouveloglouDate:
February, 2024More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness
