IKEA: Love is Free, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
We all know that falling in love (eros) and love itself cost nothing — but they are priceless.
Star of this series of posters and social posts is the iconic IKEA pencil—the one we all use, and it costs absolutely nothing.
That’s how I’ll be
if you leave me.
I love you.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Directors:
Giannis Sorotos, Tasos BenetosAssociate Creative Director:
Stefania KotatiCopywriter:
Alexandros AthanasiouDesigner:
Panos GkizinosAccount Director:
Titos KoutretsosAccount Manager:
Datsika MariaPhotographer:
Vassilios MichailDate:
February, 2026
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