IKEA: Don't Worry, You can Afford it, Rita
Media Type:
Print
Brand
Agency
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Industry:
In IKEA's mission to “creating a better everyday life for the many people”, the world's leading furniture brand realised that homes are also composed of extra members, as pets have become cherished additions to households worldwide. With the pet care sector in the UAE soaring to a valuation of $300 million and approximately 1.5 million pet "parents" residing in the country, according to insights from the recent Pet World Arabia exhibition in Dubai, the significance of pets in homes is undeniable.
Credits
Advertising Agency:
Ingo The Agency, HamburgGlobal CCO:
Liz TaylorCreative Chairman:
Dr. Stephan VogelCCO:
Tobias AhrensCreative Director:
Nicolas Lopez, Fernando Montero, Tomas O'GormanJr. Art Director:
Andrea Lopez-Boado, Prawidchaya (Jean) TetanonsakulProduction Company:
The ProducerPhotographer:
Alberto EscuderoProducer:
Irene PazPhotography Assistant:
Katina Niklas, Oscar CallejaProduction Assistant:
Oriana Nigro AcevedoArt Direction:
Wuanda Velasquez, David Moreno FuentesSound Design / Post-Production:
HOOKED MusicMusic & Sound Composer:
Camilo Remolina, Jan Finck BarbozaSenior Compositing Artist:
Zarko KitanovicGM Marketing, Communication & Interior Design:
Carla KlumpenaarRegional Marketing Manager:
Dina Al SahharRegional Digital Marketing Specialist:
Merah AbushattalRegional Marketing Specialist:
Houda SfarRegional Marketing Specialist:
Mohamed MaihoubDate:
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