IKEA: A Good Listener

8.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Retail Services

Ikea Sweden's spot, "A Good Listener," a familiar family drama unfurls. You don't get all the details, but you know the code: A teenage daughter, increasingly agitated for mysterious reasons, returns home every day and locks herself in her room. Her father sits just outside, waiting for the day she's ready to let him in. Then, shockingly, there's a product plug:

Credits

Advertising Agency:

Åkestam Holst, Stockholm, Sweden

Creative Director:

Magnus Jakobsson

Art Directors:

Jesper Holst, Michal Sitkiewicz

Copywriters:

Mark Ardelius, Rickard Beskow, Magnus Jakobsson

Graphic Design:

Sara Bellafesta

Account Director:

Kjell Mansson

Planner:

Jerker Winther

Agency Producer:

Leila Widgren

Account Manager:

Agneta Oppenheim

Digital producer:

Mimmi Grafström

Production company:

Bacon Production

Post Production:

BaconX

Date:

November, 2016

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars