Previous Ad
ALS League: The never-ending mannequin challenge
Next Ad
Samsung Australia: Pocket Patrol
IKEA: A Good Listener
Media Type:
TV
Brand
Agency
Country:
Industry:
Ikea Sweden's spot, "A Good Listener," a familiar family drama unfurls.
You don't get all the details, but you know the code: A teenage daughter, increasingly agitated for mysterious reasons, returns home every day and locks herself in her room. Her father sits just outside, waiting for the day she's ready to let him in. Then, shockingly, there's a product plug:
Credits
Advertising Agency:
Åkestam Holst, Stockholm, SwedenCreative Director:
Magnus JakobssonArt Directors:
Jesper Holst, Michal SitkiewiczGraphic Design:
Sara BellafestaAccount Director:
Kjell ManssonPlanner:
Jerker WintherAgency Producer:
Leila WidgrenAccount Manager:
Agneta OppenheimDigital producer:
Mimmi GrafströmProduction company:
Bacon ProductionPost Production:
BaconXDate:
November, 2016More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon