Ifthen Inc.: The Smart Legacy
Media Type:
Film
Agency
Country:
Industry:
The Smart Legacy is an innovative technological solution developed by IF THEN inc. and el taier DDB Centro to safeguard and execute inheritances in the LGBTQ+ community, regardless of any country’s legislation. The Smart Legacy, the multi-award-winning campaign, grand prix in innovation at El Sol and among the 10 Best Campaigns in Guatemala at the Antigua Festival, has significantly impacted succession planning in Guatemala, with more than 150,000 users, it has demonstrated significant demand for a secure and accessible platform for storing and sharing legal documents related to succession.
Credits
Advertising Agency:
DDB Centro, Guatemala City, GuatemalaDate:
June, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon