Heinz: Heinz Babies, 2

3.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Food

This Mother’s Day, Heinz Brazil is launching a campaign ("Heinz Babies") inspired by real-life photos shared by consumers — moms who spontaneously dress their babies in the brand’s iconic colors.

Credits

Advertising Agency:

DAVID, DAVID São Paulo

Creative Team:

Rafael Teixeira, Malu Deus

Account:

Tom Gil, Cacá Franklin, Fernanda Feldmann, Carolina D’Assunção, João Marcello Carceles

Production:

Fernanda Peixoto

Ana Marques:

Leticia Brito

Media:

Katherine Avancini, Rafaela Correia, Claine Cardoso

Strategy:

Carolina Silva, Rafael Prieto, Barbara Pires, Bruna Biancamano

Influencia & Social Media:

Joel Antunes, Marcelo Reis, Mari Heine, Maria Costa

Global PR Director:

Sandra Azedo

Client Approval:

Thiago Lopes, Lariane Duarte, André Mendes, Juan Moreli, Alexandra Lapot, Bianca Gasparetto

Production Company:

The End

Audio Production Company:

LOUD+

Research Production Company:

T.L.A.

CD:

Renato Simon

ECD:

Marie Julie, Fabrício Pretto, Rogério Chaves

Global COO:

Sylvia Panico

Global CCO:

Pancho Cassis

Client:

Kraft Heinz Brazil

Date:

May, 2025

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon