Heineken x UEFA: Paraguay

9.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Netherlands

Industry:

Alcoholic Drinks

In Latin America, where passion for the UEFA Champions League runs deep, there’s one recurring villain that fans face every season: the afternoon work meeting. With match times landing squarely during business hours, Heineken didn’t ask fans to sneak away—it mandated them to a meeting they’d never forget.

Credits

Advertising Agencies :

Atlantic New York, Red Door Agency

Co-Founder & CCO’s:

Joao Coutinho, Marco Pupo

Associate Creative Director (art):

Fernando Fregate

Associate Creative Director (copy):

Arlindo Christiam Vilhena

Sr. Motion Designer and Video Editor:

Fernando Vital

Partner & Managing Director:

Suzanne Barbosa

Group Account Director:

Kellee Higgins

Partner & Managing Director:

Suzanne Barbosa

Group Account Director:

Kellee Higgins

Partner:

CEO Guili Alves de Lima

Partner:

Executive Director Pedro Gameiro

Chief Strategy and Growth:

Serge Crespin

BU Director:

Luiza Lunardelli

Chief Operations Mexico:

Carlos Martins

Project Leader:

Paula Wiermann

Key Account:

Matheus Siqueira

Planner:

Andrea Mello

Gabriel Otero:

Art Director

Architect:

Brayan Brender

3D Motion Designer:

Diogo Coutinho

Head Team Develop:

Vinicius Veçoso

Executive Producer:

Gisele Banheti

Producer Assistant:

Marilia Nunes

Producer:

Péricles Boumann

Finance Mexico:

Victor Ribeiro

Production Company:

Victor Ribeiro

Regional Global Brands Manager for the Americas:

Anna Luisa Dafico

Regional Global Brands Director for the Americas:

Borja Manso Salinas

Date:

May, 2025

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