Health Service Executive: Survive
Media Type:
Film
Brand
Agency
Country:
Industry:
Campaign features a cast, including some real life ex-smokers, who have agreed to share their experiences of quitting to inspire others smokers to quit. Some people in the ad are in the moment of giving up, others are in a moment of truth around the effect smoking has had on their life; all are defiant in the face of cigarettes and the harm they do.
Credits
Advertising Agency:
Irish International, Dublin, IrelandDirector:
Steve CopeCreative Director:
Des KavanaghArt Director:
Clayton HomerCopywriter:
Dillon ElliottProducers:
Andrew Counihan, Chris CableExecutive Producer:
Nick CrabbDoP:
Clive NormanProduction Company:
2amEdit Company:
StitchEditor:
Phil CurrieDate:
April, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon