Health Service Executive: Survive
Media Type:
Film
Brand
Agency
Country:
Industry:
Campaign features a cast, including some real life ex-smokers, who have agreed to share their experiences of quitting to inspire others smokers to quit. Some people in the ad are in the moment of giving up, others are in a moment of truth around the effect smoking has had on their life; all are defiant in the face of cigarettes and the harm they do.
Credits
Advertising Agency:
Irish International, Dublin, IrelandDirector:
Steve CopeCreative Director:
Des KavanaghArt Director:
Clayton HomerCopywriter:
Dillon ElliottProducers:
Andrew Counihan, Chris CableExecutive Producer:
Nick CrabbDoP:
Clive NormanProduction Company:
2amEdit Company:
StitchEditor:
Phil CurrieDate:
April, 2017
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 21, 2026
Stake Releases "The Merab Method" as Global Ambassador Looks to Regain UFC World Title
Stake, the world's largest online casino and sportsbook, has expanded on its Global Ambassador agreement with Merab Dvalishvili
Oct. 21, 2026
Digital 2027 Report: One in Three People Globally now use Gen AI, as Social Media Users Reach 5.81 Billion
Digital 2027 reveals major milestones in artificial intelligence and social media adoption