Hartz: My Cat Is My Valentine, Pearlsragdolls

9.7

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Pets

In 2024, pet owners spent a whopping $1.5 billion dollars on Valentine’s Day gifts for their pets. For cat families in particular, "My Cat Is My Valentine" is a trending sentiment. To celebrate the most romantic day of the year, leading petcare brand Hartz, which is owned by Japanese CPG giant Unicharm, as well as creative and media agency of record, Cutwater, have teamed together to launch an influencer-led activation for Delectables, America’s #1 wet cat treat (based on 2024 Circana data).

Credits

Advertising Agency:

Cutwater, USA

Founder & Chief Creative Officer:

Chuck McBride

Principal & President:

Christian Hughes

Creative Director:

Amy Su

Creative Director:

Teddy Miller

Head of Production & Executive Producer:

Doug Stivers

Strategist:

Jake Baldridge

Head of Media and Communications:

Lizzy Ryan

Media Director:

Wesley Cason

Associate Director, Media Strategy:

Caitlin Delaney

Head of Paid Social:

Joseph Gudino

Data Analyst:

Jake Buchanan

Head of Social Media:

Kristyn Mangiamele

Social Media Manager:

Ashley Feminella

Group Account Director:

Greg Masiakos

Account Director:

Brett Harris

Senior Account Executive:

Marc Cruz

Senior Project Manager:

Ana Elejalde

President and Chief Operating Officer:

Tina Le Lay

Vice President of Marketing:

Dai Kageyama

Senior Director of Marketing (Cross-Category):

Stacy Kisla

Marketing Director (Cat Treats):

Louisa Guo

Associate Brand Manager (Cat Treats):

Matina Ypsilantis

Marketing Coordinator (Cat Treats):

Madeline Canete

Date:

February, 2025

Ad of the day

Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0 Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8

Latest News

Doctors Without Borders and Mediaplus Turn Fragrance Advertising into a Statement for Humanitarian Medical Aid

Oct. 22, 2026

Doctors Without Borders and Mediaplus Turn Fragrance Advertising into a Statement for Humanitarian Medical Aid

In a media landscape where attention is scarce, humanitarian crises are often pushed into the background

Global TDC73 Competition Kicks Off With "Bold" Branding by Grafis Nusantara

Oct. 22, 2026

Global TDC73 Competition Kicks Off With "Bold" Branding by Grafis Nusantara

This year’s show includes a major overhaul and clarification of the categories, and updated ability to choose specific writing systems on entry