Hankook Tire: The Retired Life of Hank
Media Type:
TV
Brand
Agency
Country:
Industry:
Hankook, the top-tier South Korean tire brand, is breaking with category convention with the launch of its new, pan-European digital platform by Innocean Berlin, called “Live your life. Leave tires to us.”
Credits
Advertising Agency:
Innocean Berlin, GermanyEuropean Chief Creative Officer:
Gabriel Mattar Creative Director:
Maso HeckCopywriters:
Pam Boschma, Axel Fonteyne, Mario Andric, Giovanna Ribeiro PereiraArt Directors:
Paula Santos Luengo, Meri Giorgobiani, Ana Madalena, Bianca Hillenbrand Heusch, Linda Neumann, Youngeun KimDesign Team:
Alexander Aleksidze, Will Cega, Rodrigo SganzerlaProducer:
Burak Yilmaz, Fabian BarzAccount:
Jeeyoun Roh, Tasha Consiglio, Archana Mary RajuStrategy:
Odile Breffa, Molly Snowden, Kyra HerzbergProduction:
Soup FilmproduktionDirector:
Arabella BartschDoP:
Tobias KoppeStyling:
Nina BoucheriMake Up:
Kieu Anh DuongProduction Design:
Jill SchwarzerAssistant:
Lisa FolkensSet Dresser:
Jurgen TannertDresser Pottery:
Susanne SteckelEditor:
Benjamin EntrupColorist:
Tobias WiedmerAudio Production Company:
86TalesDate:
July, 2025More from HANKOOK
Hankook: The Future of Tyre Design
5.0
Ad of the day
Ad of the Day | Jean Maggi Foundation: Monster Chair
10.0
Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
9.0
Ad of the Day | Skoda x Chelsea FC Women: Chelsea Vs Your Weekend
9.0
Latest News
Apr. 15, 2026
Kristina Colliander Appointed new CEO of Goteborg Film Festival
Kristina Colliander will become the new CEO of Goteborg Film Festival, joining from her role as CEO of Film Stockholm
Apr. 15, 2026
Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign
Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike