Hankook Tire: The Retired Life of Hank
Media Type:
TV
Brand
Agency
Country:
Industry:
Hankook, the top-tier South Korean tire brand, is breaking with category convention with the launch of its new, pan-European digital platform by Innocean Berlin, called “Live your life. Leave tires to us.”
Credits
Advertising Agency:
Innocean Berlin, GermanyEuropean Chief Creative Officer:
Gabriel Mattar Creative Director:
Maso HeckCopywriters:
Pam Boschma, Axel Fonteyne, Mario Andric, Giovanna Ribeiro PereiraArt Directors:
Paula Santos Luengo, Meri Giorgobiani, Ana Madalena, Bianca Hillenbrand Heusch, Linda Neumann, Youngeun KimDesign Team:
Alexander Aleksidze, Will Cega, Rodrigo SganzerlaProducer:
Burak Yilmaz, Fabian BarzAccount:
Jeeyoun Roh, Tasha Consiglio, Archana Mary RajuStrategy:
Odile Breffa, Molly Snowden, Kyra HerzbergProduction:
Soup FilmproduktionDirector:
Arabella BartschDoP:
Tobias KoppeStyling:
Nina BoucheriMake Up:
Kieu Anh DuongProduction Design:
Jill SchwarzerAssistant:
Lisa FolkensSet Dresser:
Jurgen TannertDresser Pottery:
Susanne SteckelEditor:
Benjamin EntrupColorist:
Tobias WiedmerAudio Production Company:
86TalesDate:
July, 2025More from HANKOOK
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