Haagen-Dazs: Bodega Sizzle
Media Type:
Film
To introduce Häagen-Dazs® new street-food-inspired City Sweets collection, the brand took over a New York City bodega and transformed it into an unexpectedly indulgent, fully immersive experience. The setting hosted tastemakers, influencers, partners, and foodies over two days who could walk through the aisles tasting the new City Sweets flavors featuring churros, Black & White cookies, salty pretzels, and more.
Credits
Advertising Agency:
Cartwright, California, USDate:
May, 2022
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