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GoodRx: The Savings Wrangler

9.0

Media Type:

Brand

Country:

USA

Industry:

Professional Services

GoodRx (Nasdaq: GDRX), the leading platform for medication savings in the U.S., is riding into new creative territory with the launch of The Savings Wrangler, a groundbreaking brand campaign that aims to bring the company’s mission to life in an unforgettable way. Designed to deepen cultural relevance and brand resonance, the campaign introduces a lasso-wielding heroine – the Savings Wrangler – a lovable and fiercely dedicated cowgirl who’s on a mission to help Americans tame the Wild West of prescription pricing.