Go viral to stop the virus: #GoViralToStopTheVirus
Media Type:
Print
Agency
Country:
Industry:
#GoViralToStopTheVirus is a collaborative effort by artists around the world to battle the atmosphere of depression and fear in the world through positive artistic posts in social media. The brief given to the artists was, they had to use the shape of COVID 19 and give it a positive twist. The challenge is they can’t show the virus negatively. It can’t be shown as a weapon, a bomb or a round blade. It has to be shown in a positive light, to spread a positive message. The shape of the virus that spreads dread and anxiety, has to be used as a symbol to spread hope and positivity.
Credits
Advertising Agency:
SoS Ideas, Kolkata, IndiaExecutive Creative Directors:
Souvik Misra, Soubhik PayraArt Director:
Biswarup NathCopywriter:
Uttaran ChoudhuriDate:
May, 2020
Ad of the day
Ad of the Day | Jean Maggi Foundation: Monster Chair
10.0
Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
9.0
Ad of the Day | Skoda x Chelsea FC Women: Chelsea Vs Your Weekend
9.0
Latest News
Apr. 17, 2026
UNAIDS Brazil Targets Gen Z by Embedding HIV Prevention into Spotify "Funk Proibidao" Hits
Created by Africa Creative, the campaign arrives as epidemiological data shows a significant concentration of new HIV cases within this demographic
Apr. 17, 2026
BBH Creates New Brand to Tackle Child Nutrition and School Food
The initiative, which brings together five of the UK's leading food and education organisations and has raised £2.3m to help schools implement the new standards