Global Women: Career-Limiting Move
Media Type:
Integrated
Brand
Agency
Country:
Industry:
What’s the most career-limiting thing you can do? It turns out that if you’re a woman, it’s having a baby.
There’s a clear and obvious cost to women and their careers that goes hand in hand with their ability to have children. It’s often referred to as the ‘motherhood penalty’ and it limits a woman’s potential earnings by 12.5% - for her entire career.
Let’s drop the ‘Motherhood Penalty’ and make parenthood and work, work for everyone.
Credits
Advertising Agency:
Saatchi & Saatchi New ZealandDate:
March, 2021
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