Gatorade: Is it in You

0.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

For decades, Gatorade has fueled football athletes at every level across the globe, from community pitches to the world's biggest stages. As Gatorade's world-class football roster – including Vinícius Júnior, Julián Álvarez, Gilberto Mora, Luis Díaz, Christian Pulisic, and Tajon Buchanan – prepares to compete, the brand is launching a new global campaign, ‘Trust What’s Inside.’

Credits

Advertising Agency:

TBWA\Chiat\Day

Chief Creative Officer:

Pedro Pérez

Executive Creative Director:

Dez Marzette

Group Creative Director:

Martin Insua

Group Creative Director:

Mark Peters

Associate Creative Director:

Belen Russomanno

Associate Creative Director:

Guillermo Aliaga Pueyrredon

Co-Founder & Chief Creative Officer:

Patricio Elfi

Co-Founder & Chief Creative Officer:

Santiago Luna Lupo

Global Chief Design:

Bruno Regalo

Business Lead:

Monica Gelbecke

Associate Production Director:

Alessandra Horn

Senior Project Manager:

Dennise Flores

Group Design Supervisor:

Gabriel Menezes

Associate Design Director:

Emerson Vieira

Production Coordinator:

Damniella Tomio

Designers:

Victor Rosa, Gabriel Vinicius, Guilherme Besco, Rodrigo Veloso

Typography Generator Sweat Designer:

Andre Burnier

Date:

April, 2026

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