GAC: Fear in a Frame, 2

9.3

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Peru

Industry:

Automotive

Who hasn’t felt that "horror" when something happens to your car? It doesn’t matter what the reason is: a broken windshield, a small collision, or a flat tire. It’s like a nightmare where you can’t escape the fear. But here’s the good news: with the MiGAC app, those moments of panic are nothing more than mere scares. You’ll have the support you need to keep your car in good hands, without losing your calm.

Credits

Advertising Agency:

La Familia

Creative Director:

Jefferson Cortavarria

Head of Art:

Paula Andrea Villafana Girón

Executive Account Director:

Andrea Soria, Arabella Krateill

Executive Account:

Almendra La Torre

Art Director:

Junior Matheus Pena

Copywriters:

Andre Junco, Jefferson Cortavarria

Date:

November, 2024

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness