French Road Safety: The road of my life

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

In this campaign, Road Safety recalls the weight that a traffic accident can have on the lives of those involved and their surroundings. Here is the story of a young firefighter who lived his childhood and youth with Yanis and Pierre. This road he tells us, it is their road. Until the day that...

Credits

Advertising Agency:

DDB Paris, France

Executive Creative Director:

Alexander Kalchev

Creative Directors:

Alexis Benbehe, Pierre Mathonat

Copywriter:

Sonia Dos Santos

Art Director:

Julien Beuvry

Head of TV Production:

Corinne Persch

TV Production:

Laurie Delahayes

Account Executive:

Pierre Guengant, Nicolas Kabassakalis

Account Director:

Andéole Vu Dinh Ba

Associate Managing Director:

Vincent Léorat

Managing Director:

Sébastien Genty

Production:

Solab

Directors:

Pantera

Executive Producer:

Nicolas Tiry

Director of Photography:

Zack Spiger

Post Producer:

Firm

Sound Production:

Maul Productions, Studio5

Date:

April, 2019

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