Previous Ad
Chevrolet Camaro: The Human Race
Next Ad
Coca Cola: Football May Be Dangerous, Brazil vs. Argentina
French Federation of Cardiology: Let Them Fall
Media Type:
TV
Brand
Agency
Country:
Industry:
When they play, when they run, when they cycle, climb, soccer or skate, children can get hurt. But do you know that this is not where they take the most risks?
The campaign by French agency Les Gaulois responds to research showing that 5-17 year olds are becoming less active, while spending more time seated in front of screens and thus losing up to 25% of their cardio-vascular capacity.
Credits
Advertising Agency:
Les Gaulois, Paris, FranceDirector:
Henry MasonProducer:
Karen BarelProduction Company:
Quad Productions/ Quad GroupTV producer:
Sarah BouadjeraArt director:
Jordan MolinaExecutive creative director:
Xavier BeauregardDate:
March, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon