First Pride: NuggetVerse

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Singapore

Industry:

Food

There are a variety of plant-based foods on the market, but there is still some caution around some plant-based products. First Pride are launching a regional multi-channel awareness campaign - which includes TV, radio and OOH - with the message that their plant-based foods are satisfyingly meaty, surprisingly plant.

Credits

Advertising Agency:

UltraSuperNew Singapore

General Manager:

Sarah Emmanuel-Cheong

Senior Account Manager:

Haziq Hussain

Senior Copywriter:

Edric Cheong

Art Director:

Jessica Heng

Junior Art Director:

Zylyn Tay

Creative Director:

Shivram Gopinath

Film Production:

Songmue Production

Director:

John Kittithat

Producer:

Kik Pattarawee

International Producer:

Nada Nadaprapai

Stills Production:

Chamni’s Eye

Senior Brand Manager, APAC:

Sasiporn Mewongukote

Brand Manager, APAC:

Pimphika Rungarpajaratkul

Date:

August, 2022

Latest News

Apr. 15, 2026

Kristina Colliander Appointed new CEO of Goteborg Film Festival

Kristina Colliander will become the new CEO of Goteborg Film Festival, joining from her role as CEO of Film Stockholm

Apr. 15, 2026

Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign

Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike