Finom: Bureaucracy Monster, Projector
Media Type:
Online
Brand
Agency
Country:
Industry:
Modern fintech platform Finom has launched its first-ever brand awareness campaign, taking a bold, ironic swing at one of Germany’s most hated institutions: its own bureaucracy. Together with creative agency Talent, Finom introduces the "Bürokratiemonster" — a ridiculous, hand-crafted creature built entirely from real German tax forms and declarations. The goal? To give bureaucracy a face, laugh at it, and offer a smarter alternative.
Credits
Advertising Agency:
Talent CreativeExecutive Creative Director:
Anna MigalevaAssociate Creative Director:
Lucy KulibabaDesigner:
Elizabeth KorotaevaClient Service Director:
Ksenia LuzhnovaAccount Director:
Alexandra BoettcherExecutive Producer:
Alisa SmirnovaCreative Director:
Roman VydashenkoBrand Director:
Roman BukhBrand Manager:
Anna ShevchenkoDate:
October, 2025
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