FCA: Feel Claim Confident

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Financial Services

The Financial Conduct Authority (FCA) has unveiled the hero film for its new integrated ‘Feel Claim Confident’ campaign, created by M+C Saatchi Group UK. The push deliberately rejects the functional approach typically associated with financial services advertising in favour of cinematic, action movie-inspired creative.

Credits

Advertising Agency:

M&C Saatchi London, UK

Chief Creative Officer:

Guy Bradbury

Executive Creative Director:

Regan Warner

Creative Director:

Richard Morgan

Senior Creative:

Andy Thirsk

Senior Creative:

Ben Gough

Senior Integrated Producer:

Jen Ahern

Business Director:

Imogen Walkden

Senior Account Director:

Emma Lowrey

Head of Strategy:

Sophie Lean

Senior Strategist:

Abbey Gaunt

Head of Art:

Lisa Carrana

Head of Design:

Andy Harris

Senior Designer:

Malene Igland

Director:

David Wilson

Producer:

Noni Couell

Production Manager:

Dalia Saeed

EP:

Daisy Mellors

Production Company:

Biscuit Filmworks

Photographer:

Lauren Luxenberg

Agency:

Soho Management

Photography Post Production:

PICS

Edit:

Shift Post

Post Production:

Magic Numbers Post

Grade:

Wash

Sound:

750mph

Media Planning:

MGOMD

Media Buying:

WPP 650

Director of Communications:

Helen Bower-Easton

Head of Marketing, Digital and Events:

Emma Krygier

Campaigns and Events Team Manager:

Miten Patel

Senior Marketing Campaigns Associate:

Sam Coleman

Date:

July, 2026

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