Extra։ Total Overthink of the Head
Media Type:
TV
Brand
Agency
Country:
Industry:
OEFY®, the Mars-owned brand which includes Orbit, Extra, Freedent, and Yida, has launched its latest global creative campaign, "Total Overthink of The Head". The new campaign is the next phase of Mars Snacking’s "Chew Good" platform, a long-term strategy designed to recruit new audiences by reframing gum chewing as a mental reset ritual.
Credits
Advertising Agency:
BBDO ChicagoCEO:
Jennifer NeumannChief Creative Officer:
Josh GrossGlobal Chief Client Experience Officer:
Daale CarterExecutive Creative Directors:
Robin Laurens, Jonathan FussellAssociate Creative Directors:
Peter McCormick, Caitlin MadlingerDirector of Creative Services:
Erin WelshBusiness Director:
Lucie LavrardChief Strategy Officers:
Larry Gies, Landi DayDate:
March, 2026
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