eToro: Watch the Market Moves

10.0

Media Type:

Online Online

Brand

brand

Country:

Israel

Industry:

Financial Services

Background: For the launch of eToro in New York, eToro tapped into the heart of the market - the bull and bear which are always in constant struggle. This time, the fight is a dance-off in the heart of Manhattan's Times Square. The video and billboards were all created by Generative AI tools. Watch the market moves and follow other traders on the world's largest social trading platform.

Credits

CMO:

Nir Smulewicz

VP Marketing:

Yannay Politi

Head of Creative:

Shay Chikotay

Senior Art Director:

Ella Krap Israel

Senior Creative Copywriter:

Dror Rosenfeld

Art Director:

Julia Remez

Marketing Operation Team Leader:

Hila Shechter

Marketing Project Manager:

Adva Aizinger

AI Production:

Dor Brothers

Date:

November, 2024

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars