ETH Zurich Foundation: Waiter

9.5

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Switzerland

Industry:

Education

"Brilliant minds shouldn’t be distracted from their studies by part-time jobs." The ETH Zurich is one of the most renowned universities in the world. Each year, the 50 most outstanding science students receive financial support through the ETH Excellence Scholarship Programme. This allows them to concentrate solely on their master’s degrees and ensures they have the time they need to carry out excellent research. The ETH Excellence Scholarships are funded by donations. The campaign uses the example of the famous ETH graduate Albert Einstein to show how paradox it would be, if brilliant minds were distracted from their studies by part-time jobs. Albert Einstein studied at the ETH Zurich from 1896 to 1900. After publishing his Theory of Relativity in 1905, he taught here from 1912 to 1914 as a professor of theoretical physics.

Credits

Advertising Agency:

Ruf Lanz, Zurich, Switzerland

Creative Directors:

Markus Ruf, Danielle Lanz

Art Direction:

Isabelle Hauser

Copywriters:

Andreas Hornung, Markus Ruf, Christian Stüdi

Graphic Designers:

Philipp Tschirren, Armin Arnold

Account Executive:

Marc Gooch

Photographer:

Jonathan Heyer

Photographer Assistant:

Oliver Schwarz

Production:

All in Production

Producers:

Dhondup Tersey, Aliza Eva Berger, Yangdon Nesar

Styling:

Nicole Knupfer

Post Production:

Aschmann Klauser

Date:

December, 2018

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