Elite's Cow Chocolate: Let's make life here sweeter

8.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Israel

Industry:

Confectionery, Snacks

News headlines in Israel tend to be somewhat negative. Focusing on the bad news that happens here and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis. That's why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country's leading chocolate brand - Elite Cow Chocolate - created a video stop-motion campaign starring plasticine figures celebrating Israelis who do good.

Credits

Advertising Agency:

BBR Saatchi & Saatchi, Israel

Chief Creative Officer:

Jonathan Lang

VP Creative Director:

Idan Regev

Creative Directors:

Sharon Refael, Yaron Perel

Copywriter:

Eran (Shushu) Spanier

Social / Digital Director:

Idan Kligerman, Maayan Dar

Art Director:

Aia Kujnitzy Bechor, Dima Kogan

Group Account Head:

Ben Muskal

Account Supervisor:

Lee Bryn, Daniel Shvartz

Account Executive:

Naor Azubel

Head of Production & Content:

Dorit Gvili

Production manager:

Gali Starkman

Producer:

Ayelet Rotman

Chief Strategy Officer:

Shai Nissenboim

Strategic Planning Supervisor:

Lora Goichman

Planner:

Moran Nurok

Chief Executive Officer:

Yossi Lubaton

Traffic Director:

Ronit Doanis

Traffic:

Avia Ben Ishay

Studio manager:

Yaron Keinan

Production:

MEYUHAS productions

Director:

Oren Meyuhas

Character designer and director of Animation:

Michael (Mysh) Rozanov

Director of Animation:

Ricardo Werdesheim

Lead Animator:

Moran Somer

Animation production:

ZAZ Animation Studio

DOP:

Benny Mali, Ofer Ben Yehuda

Line producer:

Ran Pasternak

Offline:

Idan Stoler

Music:

Knob

Ukulele:

Avi Singolda

Singer:

Edan Alterman

Creative Coordinator:

Eva Hasson

Date:

October, 2016

Ad of the day

Ad of the Day | Pizza Hut: Every Four Years 9.0 Ad of the Day | Vue: Feel it Forever 9.0 Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive 9.0

Latest News

Ad of the Day | Meet Boston Says "Welcome World" in New Campaign by Allen & Gerritsen

Jun. 05, 2026

Ad of the Day | Meet Boston Says "Welcome World" in New Campaign by Allen & Gerritsen

In a new campaign by Allen & Gerritsen (A&G), Meet Boston positions itself as a welcoming, world-class destination defined by energy and global connection

Seattle Just did Something Even Aliens Couldn't Pull Off

Jun. 05, 2026

Seattle Just did Something Even Aliens Couldn't Pull Off

The line runs across the I-90 floating bridge, making it the first light rail system built on a floating bridge anywhere in the world