EETech: The Novel Bed Project
Media Type:
Film
Brand
Agency
Country:
Industry:
Cheil WW India partnered with India-based Eco Eclectic Technologies (EETech), which creates eco-friendly solutions for domestic and industrial waste, to use Covid-19 pandemic waste material from face masks and PPE, to make hospital beds. India has suffered from a chronic shortage of hospital beds for many years, a situation exacerbated by the Covid-19 pandemic when thousands of people passed away when they could not receive treatment due to the lack of available beds. In parallel, 100 million masks every month are being thrown into landfills. This non-biodegradable waste is littering our streets, landfills, and even our oceans.
Credits
Advertising Agency:
Cheil Worldwide IndiaCreative Director:
Aneesh JaisinghaniArt Director:
Nikhil Kumar, Aneesh JaisinghaniCopywriter:
Emmanuel Upputuru, Suparv ChotmaradaAccount Director:
Palak Omkar GuptaDirector/ Production Co:
EpitomeProducer:
Govind AggarwalLine Producer:
Alaukik NarayanDoP:
Amal SudhakaranEditor:
Abhishek KumarPost Production:
Angel StudiosTypographer:
Nikhil KumarDate:
April, 2022
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 21, 2026
Stake Releases "The Merab Method" as Global Ambassador Looks to Regain UFC World Title
Stake, the world's largest online casino and sportsbook, has expanded on its Global Ambassador agreement with Merab Dvalishvili
Oct. 21, 2026
Digital 2027 Report: One in Three People Globally now use Gen AI, as Social Media Users Reach 5.81 Billion
Digital 2027 reveals major milestones in artificial intelligence and social media adoption