DUDE Wipes: The Evolution of Wiping

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

DUDE Wipes, the Mark Cuban-backed flushable wipe brand made especially for man butts, and a leader in the bath tissue category, is continuing its run of off-the-wall marketing with the launch of its new national campaign: The Evolution of Wiping. The campaign marks the latest iteration of DUDE Wipes’ beloved “Best Clean, Pants Down” platform, which first debuted in 2023.

Credits

Advertising Agency:

Curiosity, USA

Chief Creative Officer:

Jeff Warman

Group Creative Director:

Matt Cragnolin

Creative Director:

Pam Fraser

Strategy Director:

Erica Keating

VP, Account Management:

Laura Matthews

Director, Operations:

Jane Tsivitse

Producer:

Sara Kinney

Production Companies:

Riverside Entertainment, Red Creek Productions

Director:

Rich Downie

EP:

Katie Maguire

Producer:

Michelle Massanet

Post Producer:

Mike Taylor

Editorial Partner:

Rock Paper Scissors

Editor:

Zoe Mougin, Shelly Rose

Edit Producer:

Aymi Sanchez

Color Studio:

Primary Color

Colorist:

Ale Amato

VFX Studio:

a52

Flame Artists:

Michael Vaglienty

Online Editor:

Chris Riley

CMO:

Ryan Meegan

VP, Creative:

Andy Andersen

Director, Brand Strategy:

Katelynn Ludwig

Brand Manager:

Jordan Barendse

Strategic Consultant, Creative Haystack:

Pete Carter

Date:

July, 2025

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