Previous Ad
Archer Roose: Elizabeth Banks Introduces The Snake Rewards Program
Next Ad
SYFY: Eternity
Dubai Science Park: Hostages of Depression
Media Type:
Film
Brand
Agency
Country:
Industry:
Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed. Serviceplan Middle East collaborated with Dubai Science Park and Thrive Wellbeing Centre on this new print/outdoor campaign, to raise awareness on the subject and encourage people to seek help.
Credits
Advertising Agency:
Serviceplan Middle EastChief Creative Officer:
Akhilesh BagriCreative Directors:
Saleh ElGhatit, Ande CoutoAssociate Creative Directors:
Oussama Founi, Sameer SuriArt Directors:
Oussama Founi, Saaniya AbbasEnglish Copywriter:
Sameer SuriArabic Copywriter:
Rana AhmedManaging Partners:
Rami Hmadeh, Natalie Shardan, Azhar SiddiquiClient Servicing:
Ramy Abdelrehim, Kathleen AngelesInternational Communications Officer:
Lee SharrockWorldwide Executive Creative Director, Serviceplan Group:
Jason RomeykoDate:
February, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness