Droit de Regard: The Eye Opening Test
Media Type:
Experiential
Country:
Industry:
BETC Paris creates one of the innovative work of the year in the Health & Wellness category
Credits
Advertising Agency:
BETC Paris, FranceExecutive Creative Director:
Stéphane XiberrasCopywriter:
Alexandre GirodArt Director:
Julien VergneAssistant Art Director:
Mathis PayetTraffic Manager:
Nathalie SanseigneTV Producer:
Jeremy MarsyStrategic Planners:
Philippe Martin Davies, Louis ChahanProduction Company:
General PopDirector:
Augustin LacapPost Production Company:
General PopDate:
March, 2021Ad of the day
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