DPSP Group: 24h Bus Stop
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Created by Brazilian agency LVL, the idea cross-references drugstore locations with urban violence data to extend store hours and keep dangerous bus stops lit 24 hours a day. Brazilian drugstore Drogaria São Paulo has just launched an initiative that combines technology, urban presence, and social responsibility to tackle an old problem in big cities: nighttime violence at bus stops.
Credits
Advertising Agency:
LVL Agency, BrazilVice President at Grupo WE and CEO at LVL:
Roberto CamposManaging Director:
Maurício AlmeidaVice President Business:
Bruno LuizExecutive Creative Director:
Leonardo BazelloCreative Director:
Murilo TorezanCreative Team:
Gastao Moreira, Demer Rios, Rodrigo SeixasAccount Management:
Carolina AntonStrategic Planning:
Omar AssafProduction:
Cida NascimentoMedia:
Manoel Neto, Patricia Angelis, Guilherme Moreira, Rafael RigonattiClient Approval:
Marcos Colares, Adriana Brito, Bruna Faria BudeuDate:
May, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon