Dove: Change the Compliment

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

For generations, girls have been praised for how they look. When we call out a girl’s beauty but forget to tell her that she's also "kind and clever" or "strong and creative," we can accidentally send the message that how she looks is the only thing that defines her worth. Dove is launching a new campaign on International Day of The Girl (October 11th), a global call to #ChangeTheCompliment and rethink how we talk to, and about, young girls. It was developed by Zulu Alpha Kilo’s New York and Toronto offices.

Credits

Advertising Agency:

Zulu Alpha Kilo NY & Toronto

CCO & Partner:

Tim Gordon

CCO:

Brian Murray

Creative Director/Art Directors:

Nikki Garrett, Jacob Gawrysiak, Ana Segurajauregui

Creative Director/Copywriters:

Jeff Tyser, Addie Gillespie

Copywriter:

Dylan Thompson

Art Director:

Carlos Veras

Head of Strategy:

Emily Garvey

Sr. Strategist:

Jordan Alperin

Managing Director:

Meghan Mullen

Managing Director, Operations:

Robyn Morrissey

Group Account Director:

Alexa Macdonald

Account Director:

Hayley Blackmore

Director of Integrated Production:

Ola Stodulska

Exec. Producer:

Tammy Lecker

Senior Producer:

Teresa Bayley

Lead Interactive Artist:

Andrew Martin

Studio Artist:

Stephanie Kelly

Production Company:

Object & Animal

Director:

Haya Waseem

Executive Producer/Partner:

Emi Stewart

Head of Production:

Lauren Skillen

Director of Photography:

Chris Lew

Production Company:

Animals

Executive Producers:

Miriana DiQuinzio, Chris Hutsul

Production Manager:

Liam Benstead

Line Producer:

Dan Montgomery

Editorial Company:

Cosmo Street

EP:

Luiza Naritomi

Senior Producer:

Amanda Slamin

Editor:

Marlo Caine

Assistant & Social Editor:

Moss Levenson

Post Production:

The End Post

EP:

Diana Dayrit

Artists:

Jon Nagel, John Erdman

Color:

Company 3

Color:

Kath Raisch, Yoomin Lee

Producer:

Jake Rioux

Music:

MassiveMusic

Composer:

Adina Nelu

Music ​Supervision:

Alex Menck

Executive ​Creative Director:

Justin ​"Commie" McCullen

Date:

October, 2025

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon