DoorDash: Celebrity Dashcam
Media Type:
Digital
Brand
Agency
Country:
Industry:
DoorDash and LAFC debuted Celebrity Dashcam, a live in-stadium activation during LAFC’s October 5th match that turned star former player and LAFC fan favorite, Carlos Vela, into the ultimate brand storyteller. Created with GUT Los Angeles, the stunt featured Vela sitting fieldside and “ordering” increasingly unexpected items from DoorDash. Deliveries ranged from groceries and local restaurants to beauty, fitness, and office supplies – each arriving in the iconic red DoorDash bag.
Credits
Advertising Agency:
GUT, LA, USADate:
October, 2025
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