DGT: To Die or to Lose Your Life

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Spain

Ogilvy Madrid has created the new awareness campaign for the Directorate-General for Traffic (DGT) that invites reflection on the cost of recklessness on the road. Under the concept "In a traffic accident, you can die or lose your life," the initiative presents an uncomfortable truth: in an accident, one not only risks their own life, but also the possibility of continuing to live with a peaceful future.

Credits

Advertising Agency:

Ogilvy Spain, Madrid

Executive Creative Directors:

Juan Pedro Moreno, Javier Senovilla

Creative Directors:

Guille Fernández, Pablo Poveda

Creative Team:

Izarbe Moreno, Pablo Piqueras

Date:

October, 2025

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