DGT: To Die or to Lose Your Life
Media Type:
TV
Brand
Agency
Country:
Industry:
Ogilvy Madrid has created the new awareness campaign for the Directorate-General for Traffic (DGT) that invites reflection on the cost of recklessness on the road. Under the concept "In a traffic accident, you can die or lose your life," the initiative presents an uncomfortable truth: in an accident, one not only risks their own life, but also the possibility of continuing to live with a peaceful future.
Credits
Advertising Agency:
Ogilvy Spain, MadridExecutive Creative Directors:
Juan Pedro Moreno, Javier SenovillaCreative Directors:
Guille Fernández, Pablo PovedaCreative Team:
Izarbe Moreno, Pablo PiquerasDate:
October, 2025More from The Directorate-General for Traffic
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