Dettol: New Families
Media Type:
Film
Brand
Agency
Country:
Industry:
Cold washes help clothes last longer (and use one tenth of the energy that hot washes do) making them a more environmentally friendly and sustainable solution.
Howver, washing below 60°C doesn’t always kill all the bacteria and viruses that people pick up on their clothes in everyday situations.
With this in mind, McCann London has devised a campaign for Dettol - ‘Don’t just wash it, Dettol it’. It aims to educate the British public about how simple it is to get rid of bacteria and viruses in cold washes, by adding Dettol Laundry sanitiser to kill bacteria that might remain after washing below 60°C.
Credits
Advertising Agency:
McCann London, UKGlobal Brand Strategy Director:
Karen CrumPlanning Directors:
Matilda Ruffle, Stephanie RessortCreative Director:
Matt CrabtreeHead of Design:
Lisa CarranaSenior Designer:
Richard HartManaging Partner:
Kate ModelandGlobal Account Director:
Alessia BrognaSenior Account Manager:
Sophie GriersonProject Director:
Nicole Robinson-SpaudeProject Manager:
Neil TingeySenior Producer:
Elin TibergAgency:
CraftChief Production Officer:
Sergio LopezHead of Integrated Production:
Sophie Chapman AndrewsExecutive Producer:
Amos UsiskinSenior Producer:
Elin TibergAgency:
Inside Ideas GroupCreative Director:
Jo JenkinsStrategy Lead:
Claudia BennettAccount Manager:
Giorgio ForliniProduction Company:
Unit 9Director:
Simon NealEditor:
Alex BurtSound Studio:
Wave StudiosSound Engineer:
Dugal MacDiarmidPost House:
Absolute PostColourist:
Matt TurnerDate:
March, 2021
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library