DetecTogether: Exhausted
Media Type:
Film
Brand
Agency
Country:
Industry:
The humourous multimedia campaign features fireman/influencer Jason Patton of the Fire Department Chronicles, who entertains while confronting and educating stubborn first-responders to remember their responsibility to their own health, and the health of their teammates, in the form of early cancer detection methods. The campaign’s centerpieces are the three spots that each end with the powerful message: “Just like a fire, response time to cancer matters.”
Credits
Advertising Agency:
Cactus, USACreative Directors:
Andy Bartosch, Hailey SimonECD:
Brian WatsonArt Director:
Jeff HunterCopywriter:
Andy BartoschAccount Director:
Max Cedergreen, Nicole VanDerSnickProject Manager:
Jordan TalpasProduction Director:
Martha DouglasFounder, CEO:
Joe ConradPartner, CCO:
Norm ShearerProduction Company:
PicRowDirector:
Sergio CilliLine Producer:
Daniel TaffDP:
Andrés SanchezExecutive Producers:
Dal Wolf, Anthony FicaloraEditor / Colorist:
Jeff WilsonAudio Post:
Coupe StudiosDate:
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